brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Find the best deals, hidden gems, and brand-name steals at HomeGoods before anyone else does. —Elizabeth Fogarty, Better Homes & Gardens, 24 July 2025

There’s another problem: the low-cost versions of these medications are not identical to their brand-name counterparts. —Hank Naughton, Boston Herald, 22 July 2025

Noun

Or is this only a phase during which time these non-U.S. marketers and non-English language natives are making an all-out assault to project and protect brand names into the United States for their own purposes? —Jess Collen, Forbes.com, 12 July 2025

The affected products included popular mineral and organic sunscreens marketed under several brand names and were distributed across New Jersey, Florida, and Michigan by Kabana Skin Care, headquartered in Louisville, Colorado. —Matt Cannon, MSNBC Newsweek, 11 July 2025

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name